In order to decide which screenshot deserves views, we need to take a look at what each screenshot shows. The first screenshot shows the main view of the app, while the second screenshot shows the details of a particular item.
Since the first screenshot is the main view of the app, it is more likely to be seen by users and thus deserves views.
The second screenshot, however, shows the details of a particular item. Such type of screens are generally seen by users only when they click on that item. Thus it is less likely to be seen by users and also merits fewer views than the first screenshot.
A few screenshots should not all look the same!
Some apps may have similar functionalities, but still there are some differences in the way they are presented. Just to take an example – if you visit Uber’s website, it shows five screenshots on the home page – each with a different design and layout!
This is because while most features of these apps remain more or less similar, their overall presentation has been designed differently. So the first image should be more generic, while the other should represent some unique features of that app.
Screenshots are for users!
So now you know what screenshots are and how to use them in your app’s presentation. But do you know why screenshots are important? Screenshots act as an interface between your product and your users.
They make it easy for a potential user to understand the value of your product, and what all it has to offer before they even visit the website or use the app. This is why screenshots should be designed in such a way that they accurately represent your product and give an overall positive impression about its functions and features!