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Whats Difference Between Digital Marketing and SEO?

SEO and Digital Marketing are closely related, but they are not one in the same. Digital marketing includes content creation on social media platforms, which SEO alone does not cover.

Digital Marketing is a subset of SEO. SEO is the process of increasing the amount of visitors to your website through organic search engine results, which are free or unpaid. Companies who do not have websites are finding ways to get their brand name out there without spending money on advertising. Digital marketing covers all forms of promotion that don’t include paid advertisements.

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Social media is a great tool for digital marketing and SEO. It allows you to post on social media platforms about your brand, products or services and gives customers the opportunity to view your page and share it with their friends.

Facebook has more than 1 billion users, Twitter 400 million people log in every month, and YouTube has over one billion users. These are all free platforms that anyone can use to spread the word about their business or service.

Digital Marketing includes social media, content creation on blog websites and search engine optimisation (SEO). SEO is a technique used by businesses to ensure they are found at the top of the list in the organic searches when customers search for a product or service.

A business needs to be visible with their products and services online, and they also need to make sure that any social media postings are relevant and keep the audience’s attention. This is an effective way for businesses to increase their customer base with low cost digital marketing campaigns.

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One of the most popular forms of digital marketing is search engine optimisation or SEO. This helps companies get their website to the top of Google, Bing and other major search engines when someone searches for a product or service they are looking for. For example, if you are searching for a plumber in Brisbane on Google there are certain steps that need to be taken to make sure your company is at the top of those search results.

First, you need to make sure your website is properly optimised for those keywords and phrases and that it has a professional appearance and is up-to-date. Once this happens, Google will crawl your site and look for specific metrics to determine how relevant your site is compared to other websites that are also using those same keywords. They measure things like the amount of links you have coming into your website, how many links are pointing back to yours and the quality of inbound links that show up in search results when someone searches for a service or product that is offered on your website (

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In order for a website to be found online, it needs to have content that is relevant and written in a way that people will want to share it on social media sites. Content matters because it helps companies get their website seen by more than just the people who visit the site every day. It also helps build brand recognition, which is important when you are trying to reach new customers.

Digital marketing, SEO and content creation on social media platforms all work together for digital marketing companies to help businesses grow their customer base through organic search engine results written in the proper format that Google likes to see. Digital Marketing is an effective way for any business that wants to remain visible and relevant in today’s day and age.


Digital marketing is an essential component of any successful business. The online world has changed the way consumers make purchasing decisions, and it’s up to you to stay ahead of these changes in order to compete with other businesses vying for your customers’ attention. We’re here to help you use digital media channels like search engine optimization (SEO) or social media platforms like Facebook or Twitter to reach new audiences while also helping them find more products that they’ll be interested in based on what they’ve already purchased from your company before.



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